Explore premium curated dog trails
Find and reserve trails that match your pet's personality.
This case study represents my learnings during Dribbble’s product design certification.
ROlE
ROlE
ROlE
ROlE
I designed and conducted research for a mobile app concept. Collaborated in weekly design critiques and received mentor feedback on discovery, visual design, and prototyping fundamentals.
I designed and conducted research for a mobile app concept. Collaborated in weekly design critiques and received mentor feedback on discovery, visual design, and prototyping fundamentals.
I designed and conducted research for a mobile app concept. Collaborated in weekly design critiques and received mentor feedback on discovery, visual design, and prototyping fundamentals.
I designed and conducted research for a mobile app concept. Collaborated in weekly design critiques and received mentor feedback on discovery, visual design, and prototyping fundamentals.
KEY PERSONA
Dog owners are frustrated in finding suitable outdoor trails
USER STORY
While juggling a demanding job, I cherish my time spent walking my dog but find it stressful to manage logistics. I can't afford to waste minutes checking whether a trail is safe or dog-friendly.
While juggling a demanding job, I cherish my time spent walking my dog but find it stressful to manage logistics. I can't afford to waste minutes checking whether a trail is safe or dog-friendly.
Goals & Ambitions
Goals & Ambitions
I just want something simple so I can bond with my pup, relax a bit, and make sure we both get some exercise. My dog is like my child; he deserves the best experiences, too.
I just want something simple so I can bond with my pup, relax a bit, and make sure we both get some exercise. My dog is like my child; he deserves the best experiences, too.
ONBOARDING
Busy pet owners create a short pet profile to receive personalized trail recommendations.
Get trusted dog-approved trails, live updates, and build a close community.
Quickly create a short pet profile.
State what matters to get the best trail results.
Dog owners state personal preferences to get the best trail results.
Trail Reservation
Pet owners effortlessly search, review, and reserve trail permits from the app.
Pet owners explore nearby trails.
Check for compatibility, availability, or even quality reviews before deciding where to go.
COMPETITOR SHORTCOMINGS
Competing apps focus on hiring dog walkers instead of creating memorable experiences
Existing solutions often neglect to foster a personal connection, resulting in a user experience that feels impersonal.
USER QUOTe
USER QUOTe
USER QUOTe
USER QUOTe
Sometimes, I feel like I am failing my pup. He gets all wild and crazy when I miss a walk or just go around the block. He really needs our time to feel connected to me.
Sometimes, I feel like I am failing my pup. He gets all wild and crazy when I miss a walk or just go around the block. He really needs our time to feel connected to me.
Sometimes, I feel like I am failing my pup. He gets all wild and crazy when I miss a walk or just go around the block. He really needs our time to feel connected to me.
Sometimes, I feel like I am failing my pup. He gets all wild and crazy when I miss a walk or just go around the block. He really needs our time to feel connected to me.
Research Insights
Research Insights
Research Insights
STRATEGY & KEY OBJECTIVES
Creating companionship and new memories for pet owners
Pet owners discover tailored trail recommendations that fit their dog’s unique needs, making every walk easier and more enjoyable.
Pet owners discover tailored trail recommendations that fit their dog’s unique needs, making every walk easier and more enjoyable.
Highlights and interests are incorporated into the recommendations, so pet owners know what to expect with terrain or restrictions.
Highlights and interests are incorporated into the recommendations, so pet owners know what to expect with terrain or restrictions.
Available trail times and review summaries allow dog owners to avoid pitfalls in their scheduling and unpleasant trail surprises.
Available trail times and review summaries allow dog owners to avoid pitfalls in their scheduling and unpleasant trail surprises.
VISUAL DESIGN
Warm tones establish a sense of safety and belonging
Warm tones establish a sense of safety and belonging
01 Colors
02 Buttons
LARGE PRIMARY
Explore Trails
MEDIUM SECONDARY
Pay with card
LARGE INPUT
Email address
gabe.r.clark@gmail.com
Password
·············
03 Illustrations
03 Typography
Aa
Aa
Libre Caslon
Aa
Aa
DM Sans
H1
LIBRE CASLON
Tailored
Dog Walks
H2
LIBRE CASLON
Tailored
Dog Walks
H3
LIBRE CASLON
Tailored
Dog Walks
LABEL
KEEP LEARNING
BODY LARGE
DM SANS
Check out this 2.4-mile loop trail near Santa Cruz, California, perfect for you and your furry friend. Generally considered an easy route, it takes an average of 47 minutes to complete.
This is a very popular area for dog walking, birding, and hiking, so you'll likely encounter other people and their pets.
BODY
DM SANS
Check out this 2.4-mile loop trail near Santa Cruz, California, perfect for you and your furry friend. Generally considered an easy route, it takes an average of 47 minutes to complete.
This is a very popular area for dog walking, birding, and hiking, so you'll likely encounter other people and their pets.
Improving pitching to clients involves several techniques that can be measured through tone, filler words, and pitch. Firstly, maintaining a confident and enthusiastic tone is crucial.