Practice pitching presentations perfectly
Refine sales pitches and speaking skills with voice memo analysis.
This case study represents my contributions at a stealth startup. Aspects of the design and background have been changed to adhere to a non-disclosure agreement.
ROlE
ROlE
ROlE
ROlE
I designed and launched a beta mobile app. Collaborated with a product manager and engineers to prototype, iterate, and integrate features for testing.
I designed and launched a beta mobile app. Collaborated with a product manager and engineers to prototype, iterate, and integrate features for testing.
I designed and launched a beta mobile app. Collaborated with a product manager and engineers to prototype, iterate, and integrate features for testing.
I designed and launched a beta mobile app. Collaborated with a product manager and engineers to prototype, iterate, and integrate features for testing.
Test Flight Beta
Test Flight Beta
Test Flight Beta
Test Flight Beta
KEY PERSONA
Sales executives struggle with getting feedback after pitching
USER STORY
Aside from reading the room, I'm left guessing which aspect of my sales pitch didn't land for my client.
Aside from reading the room, I'm left guessing which aspect of my sales pitch didn't land for my client.
Goals & Ambitions
Goals & Ambitions
To get top-tier clients, I want to prepare an engaging delivery that improves my performance and drives more revenue.
To get top-tier clients, I want to prepare an engaging delivery that improves my performance and drives more revenue.
TOOLS USED
OnboARDING
Sales executives start by signing up, setting a daily goal, and recording their first pitch to see how the app works.
Sales executives practice pitches, track habits, and get personalized journal reporting.
Goals provide a focus, and privacy disclosure builds reassurance.
Recording a voice memo early on provides a feeling of accomplishment.
TUTORIAL
An AI coach offers a warm welcome, reassurances, and encouragement to establish a supportive tone.
Tailored tasks reduce the stress of figuring out where to begin.
Recording tips ease the stress of recording their own voice.
Instant reporting and growth progress provide accountability and encouragement.
beta user testing challenges
Requiring video recording during onboarding increased drop-off
Driven by product requirements, the video experience was forceful and didn't address privacy concerns. This created a great deal of mistrust for beta users.
USER QUOTE
USER QUOTE
USER QUOTE
USER QUOTE
I didn’t want to be rude but I wasn’t comfortable with jumping on camera. I just wanted to check out the app and see what I could do on it.
I didn’t want to be rude but I wasn’t comfortable with jumping on camera. I just wanted to check out the app and see what I could do on it.
I didn’t want to be rude but I wasn’t comfortable with jumping on camera. I just wanted to check out the app and see what I could do on it.
I didn’t want to be rude but I wasn’t comfortable with jumping on camera. I just wanted to check out the app and see what I could do on it.
Usability Study Insights
Usability Study Insights
Usability Study Insights
STRATEGY & KEY OBJECTIVES
Audio-only design improved experience for beta participants
With the introduction of voice memos, a more candid audio experience was paired with clear disclosures, and data security reassurances to increase transparency and trust.
With the introduction of voice memos, a more candid audio experience was paired with clear disclosures, and data security reassurances to increase transparency and trust.
By setting a daily speaking goal and receiving clear instructions, sales executives received structured guidance and motivation to build better speech habits on the app.
By setting a daily speaking goal and receiving clear instructions, sales executives received structured guidance and motivation to build better speech habits on the app.
Voice feedback, motivational quotes, and habit tracking helped sales professionals recognize the value in practicing and establish lasting habits.
Voice feedback, motivational quotes, and habit tracking helped sales professionals recognize the value in practicing and establish lasting habits.
uSABILITY INSIGHTS
Critical design changes increased total voice memos
1A
1A
1A
1A
1A
1A
Mandatory and forceful video recordings were linked to early abandonment.
Placing an
emphasis on capturing thoughts
1B
1B
1B
1B
1B
1B
Flexible audio-only design improved completion rates and customer sentiment.
Making the
recording button more obvious
Flexible audio-only design improved completion rates and customer sentiment.
1A
1A
1A
1A
1B
1B
1B
1B
2A
2A
2A
2A
2B
2B
2A
2B
2B
2B
2B
2B
2A
2A
2A
2A
Initial interaction with the chat agent was confusing and cumbersome.
Initial interaction with the chat agent was confusing and cumbersome.
2B
2
2B
2B
2B
2
Introducing the ai companion in a friendlier manner helped sales executives feel more open to interacting. This led to more goals set and voice memos created.
Introducing the ai companion in a friendlier manner helped sales executives feel more open to interacting. This led to more goals set and voice memos created.
Introducing the ai companion in a friendlier manner helped sales executives feel more open to interacting. This led to more goals set and voice memos created.
COLLABORATION
Implementing a design system enabled faster beta iterations
01 Colors
02 Buttons
LARGE PRIMARY
Start recording
MEDIUM SECONDARY
Sign in with Apple
LARGE INPUT
Email address
LARGE INPUT/ACTIVE
Email address
MEDIUM INPUT/CHAT
Type a message
03 Illustrations
03 Typography
Aa
Libre Caslon
Aa
Aa
DM Sans
H1
Libre Caslon
Your Place To
Practice Pitching
H2
Libre Caslon
Your Place To
Practice Pitching
H3
Libre Caslon
Your Place To
Practice Pitching
LABEL
KEEP LEARNING
Body XL
DM Sans
Improving pitching to clients involves several techniques that can be measured through tone, filler words, and pitch. A confident tone is key.
Firstly, maintaining a confident and enthusiastic tone is crucial. Confidence instills trust in clients.
Improving pitching to clients involves several techniques that can be measured through tone, filler words, and pitch. A confident tone is key.
Firstly, maintaining a confident and enthusiastic tone is crucial. Confidence instills trust in clients.
BODY
DM Sans
Improving pitching to clients involves several techniques that can be measured through tone, filler words, and pitch. Firstly, maintaining a confident and enthusiastic tone is crucial.
Confidence instills trust in clients. Practicing your pitch repeatedly can help minimize filler words and enhance fluency.
Improving pitching to clients involves several techniques that can be measured through tone, filler words, and pitch. Firstly, maintaining a confident and enthusiastic tone is crucial.